The world’s most valuable company aims to eventually manufacture every new iPhone, Apple Watch, and glitzy yet-to-be-invented gizmo using 100% renewable power, and (this is the big one) without mining any new raw materials from the planet.
Apple already has steered billions of dollars into environmental efforts. But technology constraints, cost constraints, and the imperative to shore up its high standing with investors, mean the dream—of good old luxury consumerism but without the environmental consequences—is incredibly far from being a reality, especially bearing in mind that techniques for recycling some of the materials Apple uses haven’t yet been invented.
So is Apple’s a story of “green” branding, or genuine effort, or both?
But we discovered that when an unknown number texts the kid's phone, the kid is given the option to add the number to their address book. After the kid adds the number to the address book, they can call, FaceTime or text that number.
Apple's initial delivery estimates were at one to two weeks after purchase, but orders placed now will not be delivered until December 31 to January 8 due to demand for the machine.
All in all, the Mac Pro is a powerful machine. For certain workflows it is even worth the cost. But the problem is that Apple has priced out a huge swathe of the professional market by making its lower end Mac Pros prohibitively expensive for what is frankly underwhelming hardware.
Yes, these users can get by with iMacs and Macbook Pros, and even the iMac Pro (if they ever update it). But none of these offer the expandability that many professionals desire.
This gets to the heart of something that Apple seems to finally be recognizing: Mac users and iOS users aren’t the same. Sure, many folks use both platforms, but there are always going to be customers who prefer one or the other, so why not appeal to both? The company has, in recent declarations, staunchly upheld that the Mac is the Mac and iOS is iOS, and never shall the twain meet—or, less poetically, what works for iOS users doesn’t always work for Mac users. Mac customers buy Macs because they want the Mac, not just because they want any consumer-level computing device. To many of them, an iPad—comparable though it may be to a Mac laptop—simply doesn’t fill the same niche.
Apple has announced a major new sports game franchise that is now available on Apple Arcade. “Ultimate Rivals,” developed by Bit Fry Game Studios, Inc., brings together athletes from hockey, basketball, football, baseball, and soccer.
Because we don’t live in a world where every audio device offers Bluetooth, the AirFly Pro can make AirPods even better. In-seat entertainment systems on long flights are the most obvious place to plug one in, but there are many others, such as the Nintendo Switch.
The app is designed to offer a detailed look at weather data, in a sleek and consistent interface across platforms.
Rather than the carbon emissions of literally hundreds of thousands of commuters; rather than the intense pressure on urban planning, housing and on personal lifestyle; and rather than investing heavily in yet further major infrastructure arteries, should we not now rapidly foster a national culture of no-commute whenever possible? The improvement in our national quality of life would be truly transformative, and benefit across all our society.
Spectral Edge uses a type of AI called machine learning to make smartphone pictures crisper, with more accurate colors. Its technology takes an infrared shot and blends it with a standard photo to improve the image.
When an organization co-hosts a debate, there is generally a financial commitment involved. Apple could also play a role in the behind-the-scenes technology of the debate. In general, someone from the organization will also serve as a moderator, but it’s unclear if that will be the case with Apple’s partnership.