Tuesday, October 15, 2002
Microsoft Pulls Ad After Net Faux Pas
Who was that mysterious Windows user? Red-faced executives at Microsoft Corp. on Monday pulled a breezy advertisement purportedly by a free-lance writer who switched to using Windows software from the rival Macintosh, amid questions about whether the woman actually exists.
Apple Strengthens Pro-Arabic Stance
With the recent release of the acclaimed MAC OS X V10.2 'Jaguar', Apple has continued to display its commitment and resolve in serving the interests of its Middle Eastern users.
Microsoft Ad Unravels — Lessons
This is tomorrow's journalism, a partnership of sorts between professionals and the legions of gifted amateurs out there who can help us — all of us — figure things out.
Mac Rocks! But Apple Ads Oversimplify Switch
Switching to an entirely different OS requires a more sophisticated advertising than expressing a yearning for a simpler way to get pictures out of a digital camera.
Xserve Stands Out
Agencies should consider it as a platform that can easily handle middle-tier and back-end business-critical operations.
Soldier Of Fortune II: Double Helix
Soldier of Fortune II puts more effort into making the game which comes out of the box as playable as possible without the need to install mods, add-ons or patches.
The Importance Of Being Backed Up
If you have valuable files that are costly or time-consuming to recreate, don't take any chances. Make multiple backups.
Gateway Snubs Microsoft
In another blow to Microsoft, a fourth computer maker plans to bundle Corel's WordPerfect Office with its low-end consumer machines.
Microsoft Ponders Further Licence Changes
Microsoft is planning to simplify its licensing agreements, but insists that this will not lead to more costs for customers.