Tuesday, December 24, 2002
Cult Brands: Lessons Learned At Apple, ESPN, And PepsiCo
What gives some brands an extra lift? An avid cult following, that's what. At a session of the HBS Marketing Conference, experts debated the pros and cons of managing a brand that customers truly adore.
She's A Knockout
Meet Apple employee Kelsey Jeffries, key-punching geek by day, face-punching boxer by night.
New MPEG-4 Based Video System Takes Step Forward
The technical design for a new video compression system based on the MPEG-4 standard that promises better quality digital video was agreed at a meeting in Japan last week, said the International Telecommunication Union (ITU).
Farewell Beloved CDs
Having all your music collection in your pocket - it's an idea thousands of Christmas shoppers will have fallen for. But is it all it's cracked up to be?
Savvy Shopper Can Save Money With 'Refurbs'
You can save money with refurbs, but you've got to be a savvy shopper.
Should You Upgrade Your PowerBook To USB2?
If you would like to be compatible with USB 2 for a particular reason, than upgrading with one of these PC cards is not terribly expensive. Also, even with faster FireWire coming, older machines wonít benefit from that.
Picking The Right MP3 Player
If you know what you're looking for, you'll be able to eliminate many lesser models right off the bat.
CRASHING LEFT AND RIGHT : You know, I like Internet Explorer on Windows as a library that applications can make use of. I hate it though 'cause when it crashes, it brings down all the applications that is making use of it together.
ARE YOU SERIOUS? : "I resolve to go an entire year without making critical comments about some Apple computer or some Apple strategy." John C. Dvorak finds no good coming out of "bashing".
SHOPPING SEASON : Apple's iPod is a big seller this Christmas, according to folks at J&R Music and Computer World.
On a related note, you can shop at Harlem, and win an iMac.
British Mobile Phone Maker Sues Microsoft
British mobile phone manufacturer Sendo Holdings has filed suit against Microsoft in a US federal court, alleging the company stole Sendo's proprietary technology and trade secrets, then used them to launch itself into the mobile phone market.
Microsoft Ordered To Carry Java
A U.S. district court judge on Monday ordered Microsoft to include Sun Microsystems' version of Java with the Windows operating system, citing the software giant's history of undermining the platform-neutral programming language.