MyAppleMenu - Sat, May 16, 2015

Sat, May 16, 2015The Inches-Instead-Of-Miles Edition

Denting The Universe

Apple's Green Initiative Offers A Smidgen Of Hope, by David Lazarus, Los Angeles Times

OK, reality check: A single company won't save the planet, nor will it cause heavy polluters to see the error of their ways and turn over a new leaf.

But it's painfully clear that the world's governments are either unable or unwilling to take the necessary steps to address climate change and other environmental issues, such as protection of oceans and water sources.

So even if we have to settle for inches instead of miles, at least there's movement in the right direction.

Startups Upend Japan’s Famous—And Famously Old-fashioned—Fish Market, by Eleanor Warnock, Wall Street Journal

Unlike the big food chains, mom-and-pop restaurants don’t have the heft to cut direct deals of their own. And some fishing communities are too small to serve big urban customers.

That is where Mr. Matsuda comes in. His company, Hachimenroppi, gives restaurants an iPad preloaded with an application that lists the day’s catch. Store owners tap in their orders, and Hachimenroppi delivers the next day, in volumes as small as one fish—or a single piece of a larger fish. The startup has gotten funding from big Japanese companies, including career-services provider Recruit Co. and mobile-game distributor DeNA Co.

How A 17-year-old Entrepreneur In Poland Accidentally Made The Apple Watch Easier For Deaf People, by Matt Weinberger, Business Insider

On the Apple Watch, using hand signals lets you convey more meaning without an onlooker being able to guess what you’re saying.

And perhaps more importantly, it’s a really great engine for communicating in International Sign Language (ISL). Mach says he’s heard from deaf users who are using it to quickly communicate in a way that makes sense to them.

Stuff.

Shuffle’s New iPhone App Lets You Create Disposable Phone Numbers…And Emails, Too, by Sarah Perez, TechCrunch

Instead of posting your private cell number to the web, or sharing it with others you’ve only just met, for example, Burner lets you set up virtual phone numbers that work with your mobile device so you can still call and text without giving up your privacy.

Now It’s Easier To Be Mindful Of Being Mindful, by Alexa McMahon, Boston Globe

Looking for training that will improve your memory, sense of self, empathy, and stress? Mindfulness Mindfulness meditation measurably appears to actually affect the brain’s structure grey matter in just eight weeks, according to a 2011 study by Massachusetts General Hospital researchers. Thankfully, you don’t have to start this journey alone. Smartphone apps and online programs can help you integrate mindfulness exercises into your everyday activities.

The Text Editor I've Been Searching For This Whole Time Was TextEdit, by trappleton, Lifehacker

Apple Discontinues 15" Macbook Pro BTO Models Ahead Of Force Touch Refresh, by AppleInsider

Flash Tip Of The Day

OS X Did You Know™: System Preferences > View > Customize. Uncheck and never see that hideous Flash Player icon again pic.twitter.com/WKCkWM1Lkw

— Cabel Sasser (@cabel) May 15, 2015

Develop.

Hamburger Icon: How These Three Lines Mystify Most People, by Chris Stokel-Walker, BBC

"I did multiple tests," says James Foster, a web developer based in New Zealand, who has surveyed users' interactions with the button over the course of many months. "The results all came out the same - the icon is not as clear to some users as developers and designers think it is."

And if the menu button is unremarkable and unrecognisable, it has a knock-on effect on the options it contains. "When you hide something in the hamburger menu, you make it less discoverable by your users," says Tyagulsky.

Tools Don’t Solve The Web’s Problems, They Are The Problem, by Peter-Paul Koch

The web’s answer to the native challenge should be radical simplification, not even more tools.

How Not To Monetize

You could exercise today. Or for a dollar we'll pretend you did. pic.twitter.com/1F0wtSLvD9

— Nathan Edwards (@nedwards) May 15, 2015

Notes.

Why Microsoft Be More Like Apple, Android, by Tiernan Ray, Barron's

What Microsoft should do—and what this column advised a year ago—is to focus squarely on building tools to let programmers build apps for the platforms they care about: iOS and Android.

This isn’t sacrilege. It goes back to Microsoft’s original DNA. Before Windows existed, Microsoft was a maker of tools for people who code. The company that Bill Gates and Paul Allen built in 1975 made some of its earliest money with software tools for Apple’s computers before there even was an IBM PC.

The Real Teens Of Silicon Valley, by Nellie Bowles, California Sunday Magazine

Inside the almost-adult lives of the industry’s newest recruits.

The Bizarre World Of Digital Movie Pricing, by Rob Griffiths

Burger Selfies: Chili’s Tweaks Food To Look Better On Instagram, by Nick Turner and Lindsey Rupp, Bloomberg

Customers frequently like to take pictures of their food and share the results, putting pressure on the company to refine its aesthetics. Chili’s now places its french fries in stainless-steel containers, sits its burgers up higher on the plate and uses buns with more visual appeal. The company also has its own Instagram account, with more than 25,000 followers.

Sight is one of the senses that affect the taste of food. I welcome this change.

Quote.

Merlin Mann: When you die, no one's going to remember what iPhone you had.

See You Tomorrow

A reddit bot looks for comments with "flip a coin," replying with "heads" or "tails." It found one in /r/SuicideWatch pic.twitter.com/65Oii4LYoK

— R. Stuart Geiger (@staeiou) May 15, 2015

Thanks for reading.