Putting such “ad blockers” within reach of hundreds of millions of iPhone and iPad users threatens to disrupt the $70 billion annual mobile-marketing business, where many publishers and tech firms hope to generate far more revenue from a growing mobile audience. If fewer users see ads, publishers—and other players such as ad networks—will reap less revenue.
The move also is a competitive weapon against Apple rival Google Inc., which makes more money from Internet advertising than any other company in the world.
Ad Blocking is now moving from third party initiatives to a broad assault based on platform technology. This is going to be painful for those whose ad-supported business model is in danger of breaking. There will be blood.
According to sources, the fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple executives are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199, both higher than the third-generation Apple TV.
Over the past few years, for example, Loeb has suggested searching for aliens by looking for artificial lighting on Pluto, in the admittedly unlikely event that extraterrestrials (ET) have set up an outpost there. He also has proposed trying to detect industrial pollution on distant exoplanets. His latest notion, laid out in a paper he and a co-author just put online: We should look for the microwave beams ETs might use to send light sails wafting between the planets in their home solar systems.
We need to talk about C++. Seriously. pic.twitter.com/dLPBj05jVZ— Nap (@zapnap) August 29, 2015
Thanks for reading.