Speaking solely for myself: I don’t want to just make people want things. My covering New iPhone Day as a cultural event would be a step away from my goals.
It is possible that iPhone Upgrade Program approvals have been experiencing problems due to the high volume of traffic today in Apple Stores, but in the meantime some customers with good credit may be forced to pay upfront or walk away empty handed.
Now, if you absolutely must have a new iPhone 6 S the moment it hits stores today but can’t stomach the thought of actually waiting in line for it, there is no shortage of services that can help out. You can hire a TaskRabbit. You can try that new service Enjoy if you have AT&T and live in the Bay Area or New York. And you can always find someone on Craigslist do your dirty work.
These tactics are strictly for small-timers. Kevin, a wily sort from Tacoma, is not a small-timer.
There are two time-tested strategies to change the world with technology. One is to build something that some people love but most people think is a toy; the other is to be hyperambitious and start an electric car company or a rocket company.
These days, technology is more often talked about as a way to create personalized, individual experiences, but Robles-Anderson thinks that’s only part of the story. Communal ritual is always a part of technology: Early computers came into group spaces, like families and offices. (Mad Men understood this dynamic: the computer as an event weathered together.) Powerpoint presentations gather people to look at giant screens. Even using an iPhone to tune out the human beings around you requires being part of a larger group.
And Apple, more than any other technology company, has been able to access both these experiences, the individual and the collective. “They feel iconic, like an emblem of the personal,” says Robles-Anderson. “And yet it's a cult. Right? It's so obviously a cult.”
As God is my witness, this will be my last day having 18 pages of old apps I never use.— Merlin Mann (@hotdogsladies) September 26, 2015
Thanks for reading.