Ever since smartphones became the default computers that we carry our pockets, the apps that run on them and the stores that sell these apps have created a new kind of economy for software. Apple’s App Store has swelled to more than 2.5 million apps, while the Google Play Store surpasses that with 2.8 million apps available. But even as these companies tout the payouts to app makers — last month Apple said that developer earnings had surpassed $70 billion — the truth is that many app makers have a hard time making any significant money from their mobile app businesses.
That’s partly what inspired filmmakers Jake Schumacher, Jedidiah Hurt, and Adam Lisagor to spend three and a half years producing a documentary about apps — or more specifically, the people who make them. “App: The Human Story” follows different groups of indie developers as they go through the app building, fundraising, store approval, and selling processes (including Cabel Sasser and Steven Frank of Oregon-based Panic, Melissa Hargis and Nicki Klein of Chorbit, and Ish Shabazz, who makes a variety of apps under the LLC Illuminated Bits). The “devaluation of apps” is a core theme of the film, according to Schumacher, along with the “struggle for sustainability.”
For Taipei 101, Apple invited local paper cutting artist Yang Shiyi to create a large mural that covered the store's glass windows. The piece depicted a forest full of woodland creatures, some of which with Apple products in hand, in a wistful scene meant to invite customers in to the store.
The snag is, if you use the selfie cam to insert your mug into the picture, you might obscure the landmark. The image quality will be rubbish, too. ClippyCam heroically gets around such problems, by making use of both of your iPhone’s cameras almost simultaneously.
Sometimes, the key to enjoy a TV show set in a fictional universe is to ignore the non-fictional universe we are residing in.
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