MyAppleMenu - Tue, Oct 27, 2015

Tue, Oct 27, 2015The Control-Of-Internal-Storage Edition

Apple TV Is A Radical Rethinking Of Your Relationship With The Hardware And Games You Own, by Dave Tach, Polygon

There's a group of technologies at the core of the new Apple TV — and other Apple devices you may already own — that the Cupertino, California-based company created to ease technological burdens. It's called App Thinning, and Apple is already employing it to make apps more efficient and users less confused.

To do this, Apple is asserting control of the Apple TV's internal storage, adding and deleting data as it deems necessary without user input. But will consumers see the benefits or become annoyed when their devices automatically purge and re-download data?

All of this requires some work on a developer's behalf, but it doesn't seem onerous. It also requires Apple to manage and deliver a vast array of on-demand resources consistently and, by design, transparently. That's not trivial, and though Apple has improved since the days of MobileMe, it's not a company with a sterling cloud-services reputation.


Apple’s Location For Its Official Singapore Store Confirmed?, by Tech In Asia

The announcement started innocently enough: fitness chain Pure Fitness issued a statement saying it will be closing its branch in Knightsbridge, a distinctive retail building along Singapore’s premier shopping belt Orchard Road. Oddly, it mentions in passing that “Pure and other tenants will be handing back space to make way for the opening of a new Apple store in late 2016.”

Rumors Abound Of Apple's First Singapore Store, by Aza Wee Sile, CNBC

But the choice of location may be considered unusual, because Samsung, Apple's fiercest smartphone rival, advertises on the facade of Knightsbridge on one of Orchard Road's largest LED screens. A Knightsbridge spokesperson confirmed that Samsung has been the LED board's longest tenant, with no date for the end of the advertising contract.

If this happens, it will be the first Apple Store in South-East Asia.


Apple Finally Rolls Out Carrier Billing For iTunes, Starting In Germany With O2, by Ingrid Lunden, TechCrunch

At long last, Apple is adding a way for people to pay for purchases on iTunes beyond credit or debit cards — a move that points to the company sharpening its focus on marketing the iPhone to a wider set of users. Apple — working first with O2/Telefonica in Germany — will now let people pay for items using carrier billing in iTunes.

Facebook Bolstering iOS Notifications Tab With Sports Scores, Birthdays, More, by Stephen Hall, 9to5Mac

Among the things that Facebook says it is adding to the Notifications tab are friends and family “milestones” (which include birthdays, major life events, and the like), sports scores and television notifications based on the pages you have already liked, as well as events that are around the corner (but, seemingly, only those that you’ve already joined).

Notes Exporter Backs Up All Your Apple Notes In Plain Text, by Thorin Klosowski, Lifehacker

Power Manger 4.5 For OS X Adds New Triggers, Tasks, More, by MacTech


Apple Stores Will Send Some iPhone 6/6s Phones For Off-Site Repairs, Offering 16GB Loaners, by Mark Gurman, 9to5Mac

In an effort to reduce wait times at Genius Bars within Apple Stores, Apple this week will launch a new repair program for the iPhone 6, 6s, 6 Plus and 6s Plus in select stores across the United States, Europe, and Japan, according to several employees. Rather than completing all repairs in store, the new program will allow Apple Store Genius Bars to determine that these phones should be shipped to an off-site repair center if the issue falls into one of three categories.

Apple Shares New 'Half Court' Ad Showing Off Live Photos On iPhone 6s, by Juli Clover, MacRumors

In the "Half Court" ad, the iPhone 6s is used to capture a half-court shot made by Golden State Warriors guard Stephen Curry, which is then played back again.

The Mysterious Case Of Apple And The Elusive Angela Ahrendts, by Vanessa Friedman, New York Times

In 2013, when Ms. Ahrendts was poached with great fanfare from Burberry, where she was chief executive, fashion speculated that she might become the friendlier, more stylish, face of Apple; in her former job, she had been known for her communication skills and charm, and Apple is not known for its female executives. The potential upside of having her as both a manager and an ambassador seemed high. Yet since starting last year, [...] she has largely disappeared from public view.

The Inside Story Of Surface Book, Microsoft’s Next Big Thing, by David Pierce, Wired

Surface is Microsoft’s attempt to take back what the PC market ceded to the MacBook. But it’s more than that: According to Panay, Surface is about reinventing categories. “How could we possibly feel proud of making the best laptop? That wasn’t reinventing anything.” Microsoft is a company the world left behind; Panay is instrumental in its bid to catch up, and part of the reason why is because he knows that building better laptops is exactly how you don’t blow peoples’ minds.

So Panay’s team set a different goal: to reinvent the laptop. They spent two years designing, prototyping, and fine-tuning—all to get to the Surface Book that goes on sale today. It’s the product of everything Microsoft has learned from making the first Surface machines, and from watching Apple eat its lunch. It’s a story right out of Cupertino, really: A small group of creatives sits in a room together, passionately slaving over every tiny detail of a product until it’s perfect. To go after Apple, Microsoft learned from Apple—and then found a few places to take right turns toward the future it imagines. It cost Panay much more than one night’s sleep.

Microsoft’s Giant New Retail Store Is Very Different From An Apple Store, by Will Oremus, Slate

You won't find any MacBooks here!

The Future Of News Is Not An Article, by Alexis Lloyd, NYT Labs

The Particles approach suggests that we need to identify the evergreen, reusable pieces of information at the time of creation, so that they can be reused in new contexts. It means that news organizations are not just creating the “first draft of history”, but are synthesizing the second draft at the same time, becoming a resource for knowledge and civic understanding in new and powerful ways.

Welcome To Apple's World

no one raindrop believes they are to blame for the flood.

— Luke Wroblewski (@lukew) October 26, 2015


Thanks for reading.