The Accelerated-Pace Edition Thursday, May 12, 2016

Apple Shortens App Review Times In Push To Boost Service Sales, by Alex Webb, Bloomberg

Apple Inc. has cut the approval time for new submissions to its App Store from more than a week to less than two days, part of a broader push to increase revenue from services including mobile applications.

The accelerated pace allows app developers to fix bugs faster, try out new features more regularly and better react to market changes, while building developer loyalty to Apple’s iOS mobile operating system. The mean approval time has fallen from 8.8 days a year ago to 1.95 days in the past two weeks, according to, which analyzes user-submitted data. In December, the average was more than five days.

Temporal View

Now I Get It: Snapchat, by David Pogue

For nonteenagers, the whole concept is a little bizarre. Why would you take photos and videos knowing that they’ll disappear after one viewing? Isn’t the whole purpose of photos and videos to capture cherished memories to be viewed years from now?

Here’s my theory: Deep down, Snapchat’s appeal has to do with teenage insecurity.

For Typist and Writers

The iPad Pro Is A Better iPad Than A Laptop, by Jason Snell, Macworld

My preferred method of writing on the iPad Pro is very old school: I type on an external Bluetooth keyboard (Apple’s Magic Keyboard works great, but you can take your pick) with a simple stand to prop up my iPad. I can readjust the keyboard as I need to, and the iPad stays right where it is.

Selling Music

Apple Says It Isn't Going To Stop Selling Music Downloads, by Peter Kafka, Recode

"Not true," said Apple rep Tom Neumayr.

Neumayr wouldn't expand on that comment, except to make it clear that he was responding to both timelines proposed in today's story from Digital Music News.

Taylor Swift Dances Like No One's Watching In Newest Apple Music Ad, by Mitchel Broussard, MacRumors

The new commercial plays out in a way similar to Swift's previous ad, which saw her lip syncing to Jimmy Eat World as she prepared for a night out. This time, however, she dances around her living room alone to the tune of The Darkness' "I Believe In A Thing Called Love."


How To Use Apple News, by LJPUK

Here is how to use Apple News, it's how I use it daily and gotten the most out of it. I’ve broken the article up by TAB I.e. the row at the bottom of the app once launched.

Corel AfterShot Pro 3 Update Sharpens Competition With Adobe’s Lightroom Photo Manager, by Jackie Dove, Macworld

Not only can it integrate directly with Photoshop, if you choose, but its file-based system lets you avoid importing images into a catalog—a quick, lightweight advantage for some users.

The Gravitas Is The Heavyweight Of iDevice Docks, by Dennis Sellers, Apple World Today

If you want a sturdy dock with some serious extras, the Gravitas is a heavyweight contender.

Google Translate For iOS Gains Offline Mode And Word Lens Visual Translation For Chinese, by Abner Li, 9to5Mac

The offline mode supports 52 languages, including the just announced Filipino language pack.

Microsoft Is Sunsetting Sunrise, The Mobile Calendar App It Bought Last Year, by Tony Haile, Recode

Microsoft confirmed Wednesday that it is ending support of Sunrise, shifting its engineering team to work on the mobile calendar within the iOS and Android versions of Outlook.


Stakes Are High In Oracle V. Google, But The Public Has Already Lost Big, by Electronic Frontier Foundation

After all, there is a real cost to defending fair use. It takes time, money, lawyers, and thanks to the outrageous penalties associated with copyright infringement, comes with a substantial risk. Beyond all those known costs, wedging a layer of copyright permissions culture into API compatibility comes with serious unknowable costs, too: how many developers will abandon ideas for competitive software because the legal risks are too great?


Apple R&D Reveals A Pivot Is Coming, by Neil Cybart, Above Avalon

Apple has likely spent upwards of a few billion dollars on Project Titan so far when including real estate and stock-based compensation. When considering that Apple will likely be spending upwards of $14 billion per year on R&D by 2017 or 2018, Project Titan could easily end up being a $10-$15 billion project before Apple even ships a product. This is uncharted territory not just for Apple, but for the entire auto industry.

Apple Unable To Restore Missing Teen's iPhone, Lawyer Says; Other Boy's Family Seeks Further Testing, by Kate Jacobson and Adam Sacasa, Sun Sentinel

A team of engineers at Apple couldn't extract information from an iPhone belonging to one of the two teens who went missing last summer, but one of the families is still pushing for further testing.

How Typography Can Save Your Life, by Lena Groeger, Propublica

So why do we use all caps instead of bold or italic or even highlighted? Because back when lawyers used typewriters, the only simple way to emphasize anything was to use ALL CAPS. And while today our fancy post-typewriter machines could certainly render the text in other “conspicuous” ways, tradition is hard to break. Just ask the weather service.

Bottom of the Page

Sunsetting Sunrise - the event that all headline writers have been waiting for all these months.


Thanks for reading.