The TV-Advertisements Edition Monday, September 19, 2016

Latest iPhone 7 & Apple Watch Series 2 Ads Focus On Water-resistant Designs, Fitness Features, by Chance Miller, 9to5Mac

For the iPhone 7, the two new TV advertisements focus on the water-resistant capabilities of the device, as well as the camera’s improved low-light functionality. The new Apple Wath Series 2 ad continues Apple’s fitness push.

James Corden Stars In Comical New Apple Music Ad With Eddy Cue, Jimmy Iovine, And Bozoma Saint John, by Chance Miller, 9to5Mac

Debuted during the Emmys and subsequently uploaded to YouTube, Apple’s latest Apple Music commercial takes a starkly different approach at showing off the streaming music service. The ad, which comes in at 2 minutes, stars James Corden of the Late Late Show and its popular Carpool Karaoke series, as well as Apple executives Jimmy Iovine, Eddy Cue, and Bozoma Saint John.

Apple Investigating iPhone 7 Bug Causing 'No Service' After Turning Off Airplane Mode, by Joe Rossignol, MacRumors

Apple is aware of and investigating an iPhone 7 and iPhone 7 Plus issue that can result in the loss of cellular service after turning off Airplane Mode on the devices, according to internal documents obtained by MacRumors.

The Messages Problem: Can Apple Actually Open Up Its Walled Garden?, by Jake Swearingen, New York Magazine

Apple could find itself in the position of providing a solid phone and good hardware for other people to create stunning software on. It’s a nice business — especially with the margins Apple gets on its phones — but it doesn’t change the world.

iPhone Nonsensus: Apple's Debt To Bloggers., by Jean-Louis Gassée, Monday Note

But bloggers will always be bloggers; their business model feeds on controversy.


$149 Speaker Kit From Bose Teaches Kids The Basics Of Acoustics, by Hiawatha Bray, Boston Globe

The company’s new BOSEbuild Bluetooth speaker is designed to tap the up-and-coming market for toys that teach basic concepts in science, technology, electronics, art, and mathematics. The $149 BOSEbuild kit is designed for children 8 and older. With help from a free app for Apple’s iPhone or iPad, a child can assemble his or her own mini-audio system and learn some basic principles of acoustics along the way.

Airmail 1.3 Adds Siri Integration, iMessage App, Rich Notifications On iOS 10, by Federico Viticci, MacStories

The app's latest update only confirms that Airmail is a great iOS citizen, and I'm looking forward to even deeper extensibility.

No More Ducking Duck: Microsoft's iPhone Keyboard Learns From You How To Swear, by Liam Tung, ZDNet

Rather than persistently attempting to sanitize a phrase, the keyboard will learn to go with the flow and predict a swear word once it's been typed a few times.

Tweetbot 4.5 Brings iOS 10 Updates, Profile Notes, by Federico Viticci, MacStories

In the latest version, notifications are slightly richer: you won't be able to preview entire conversation or DM threads in a notification, but at least the sender's username and notification title will have a bold font for better visual separation.


We Launched Our Company With A Parody Product., by Nicer Studio

Here’s a rundown of what worked, what didn’t, and how launching our studio with a parody product gave us an audience to launch our first real products.


How Tech Companies Disrupted Silicon Valley’s Restaurant Scene, by Nicole Perlroth, New York Times

It is a story playing out across Silicon Valley, where restaurateurs say that staying afloat is a daily battle with rising rents, high local fees and acute labor shortages. And tech behemoths like Apple, Facebook and Google are hiring away their best line cooks, dishwashers and servers with wages, benefits and perks that restaurant owners simply cannot match.

That may not be an issue for tech workers with access to free, farm-fresh cuisine in corporate cafeterias, but for everyone else here it is leaving a void between the takeout cuisine popping up around Palo Alto — picture bento boxes ordered on iPads at a counter — and $500 meals at high-end restaurants.

I Used To Be A Human Being, by Andrew Sullivan, New York Magazine

If the internet killed you, I used to joke, then I would be the first to find out. Years later, the joke was running thin. In the last year of my blogging life, my health began to give out. Four bronchial infections in 12 months had become progressively harder to kick. Vacations, such as they were, had become mere opportunities for sleep. My dreams were filled with the snippets of code I used each day to update the site. My friendships had atrophied as my time away from the web dwindled. My doctor, dispensing one more course of antibiotics, finally laid it on the line: “Did you really survive HIV to die of the web?”

But the rewards were many: an audience of up to 100,000 people a day; a new-media business that was actually profitable; a constant stream of things to annoy, enlighten, or infuriate me; a niche in the nerve center of the exploding global conversation; and a way to measure success — in big and beautiful data — that was a constant dopamine bath for the writerly ego. If you had to reinvent yourself as a writer in the internet age, I reassured myself, then I was ahead of the curve. The problem was that I hadn’t been able to reinvent myself as a human being.

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