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The Making-Leaps Edition Wednesday, June 25, 2025

How 30 Years Of Chip Transitions Paved The Way For The Spectacular Apple Silicon Era, by Jason Snell, Macworld

It doesn’t get a lot of attention, but Apple is absolutely the best company in the world at picking up stakes and moving its platforms somewhere else. Over its 41 years of existence, the Mac has run on four entirely different processor architectures (not to mention two different operating system foundations), all the while remaining more or less the same familiar Mac we know and love.

This is not an easy feat to accomplish once, let alone three times. Apple’s gotten very good at this. Twenty years ago, it was the switch to Intel. Five years ago, the switch to Apple silicon started. And of course, way back in the mists of time when I was a brand-new hire at one of Macworld’s predecessor publications, Apple made the leap for the very first time.

Apple Pushed Wallet Notifications With F1 Offer, Sparking Backlash, by Ryan Christoffel, 9to5Mac

Apple has a big-budget Hollywood blockbuster coming to theaters this weekend—F1 The Movie—and your iPhone’s Wallet app might have just told you about it. Here’s why this is causing backlash.

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Interestingly, the iOS 26 beta includes a new toggle in Wallet for disabling notifications just like this.

Sorry, macOS Tahoe Beta 2 Still Does The Finder Icon Dirty, by John Gruber, Daring Fireball

The Finder logo is the Mac logo. The Macintosh is the platform that held Apple together when, by all rights, the company should have fallen apart. It’s a great logo, period, and the second-most-important logo Apple owns, after the Apple logo itself. Fucking around with it like this, making the right-side in-profile face a stick-on layer rather than a full half of the mark, is akin to Coca-Cola fucking around with the typeface for the word “Cola” in its logo. Like, what are you doing? Why are you screwing with a perfect mark?

On App Stores

Apple Fires Back At Court’s 'Punitive' App Store Order In Epic Case, by Marcus Mendes, 9to5Mac

In Monday’s filing, Apple said the updated order effectively rewrites the rules and punishes it for conduct that isn’t illegal under California’s Unfair Competition Law (UCL). It also argues that civil contempt powers are supposed to enforce existing orders, not impose harsher ones after the fact.

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Apple also pushed back on the idea that its 27% commission for purchases completed through external links was out of line, and argued that even if that number was deemed “too high”, the solution shouldn’t be to eliminate commissions altogether.

Stuff

Apple's Invites App Gets More Backgrounds, by Juli Clover, MacRumors

Apple today updated its Invites app, adding a new event background options for customizing the look of event invitations that are sent out. Apple says that the added background options are ideal for planning a pool day, drinks with friends, or a watch party for the big game.

Netflix Is Letting Go Of Some Of Its Best Indie Games, by Ash Parrish, The Verge

Netflix plans on streamlining its offerings to focus more on games that are tied to Netflix-owned shows, multiplayer party games, games for kids, and “mainstream” titles that have their own large fan bases. And when you look at the numbers, that strategy makes sense.

Notes

Audi, Mercedes, And Other Car–makers Reject CarPlay Ultra, by Ben Lovejoy, 9to5Mac

A new Financial Times report says that fellow premium German car brand Audi has likewise made a U–turn – and it’s not alone in this.

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Renault is said to have told Apple “Don’t try to invade our own systems.”

Apple Joins China’s Subsidy Scheme To Boost Sales Amid Heated Domestic Competition, by Ben Jiang, South China Morning Post

Apple has joined China’s national subsidy programme, providing a boost to the US tech giant amid heightened competition from major domestic rivals and growing headwinds in the world’s second-largest economy.

Consumers in Beijing and Shanghai are now entitled to discounts of up to 2,000 yuan (US$278) on select models of Apple devices – including the iPhone, iPad, Apple Watch and MacBook – when they buy directly from the US company, according to a statement published on Tuesday on Apple’s mainland Chinese website.

The Perils Of ‘Design Thinking’, by Celine Nguyen, The Atlantic

On the first day of a required class for freshman design majors at Carnegie Mellon, my professor stood in front of a lecture hall of earnest, nervous undergraduates and asked, “Who here thinks that design can change the world?” Several hands shot up, including mine. After a few seconds of silence, he advanced to the next slide of his presentation: a poster by the designer Frank Chimero that read, Design won’t save the world. Go volunteer at a soup kitchen, you pretentious fuck.

Bottom of the Page

Yes, I have owned and used Macintosh computers on all four different processor architectures as well as the two different operating system foundations. And every single time -- with one exception -- the computer is consistent and coherent. Kudos, Apple!

(The only exception: running the Classic environment in Mac OS X. And, one may argue: Apple intentionally made it inconsistent and incoherent to force developers to move out of class Mac OS.)

(And, yes, I have also spelt the name of the operating system in four different ways.)

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Nitpick: I've never associated the Finder icon with Mac computer. I've always seen it as a representation of Mac OS / Mac OS X / macOS, as well as the Finder, but never as the Computer.

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Thanks for reading.